Built by Operators. Designed for Agencies.
Aragon Holdings was founded by people who have built, bought, and scaled agencies—and know what it actually takes to get them to the next level.
Why Aragon Holdings Exists
Aragon Holdings grew out of firsthand experience—building agencies, acquiring them, integrating teams, and navigating the operational realities that come with growth.
Along the way, we saw the same pattern repeatedly: profitable, founder-led agencies with real potential but limited paths forward. Most founders were presented with two options—sell to private equity and watch their business get optimized for a flip, or keep grinding alone without the infrastructure to scale.
We started Aragon to offer something different. Not a passive investor. Not a short-term holder. An operating partner with the systems, experience, and long-term commitment to help agencies reach revenue levels they couldn't hit on their own.
We acquire businesses we believe in and invest in making them stronger—better operations, better technology, better positioning. Sometimes that means evolving leadership. Always it means building for durability, not a quick exit.
Operators, Not Observers
We don't acquire agencies and watch from the sidelines. We get involved.
Aragon brings operational infrastructure, proven systems, and hands-on experience to every business in our portfolio. We focus on the things that unlock growth: streamlined delivery, stronger positioning, modern technology, and leadership that can scale.
We're not trying to preserve businesses in amber. We're trying to build them into something more valuable, more resilient, and more capable of competing at higher levels.
That requires change. We're direct about that. But we're also patient—we own for the long term, which means we can make decisions based on what's right for the business, not what looks good for a twelve-month exit.
Tristan Pelligrino
Partner, Aragon Holdings
The People Behind Aragon
Aragon is led by operators who've built and scaled agencies themselves. Here's who you'll be working with.
Tristan Pelligrino
Partner
Tristan started his career in management consulting at PwC, IBM, and Oracle before realizing he'd rather build things than advise on them. He co-founded 522 Productions, where he ran sales, marketing, operations, finance, and HR—basically everything that makes an agency work or break. He holds an MBA from the University of Georgia and brings both strategic rigor and operational reality to how Aragon evaluates and grows agencies.
Justin Brown
Partner
Justin has spent his career building and scaling B2B marketing agencies. He's the co-founder of Marketers in Demand and co-owner of a portfolio of agencies including New North, Motion, and Spoke—all focused on helping small marketing teams punch above their weight. He brings an operator's perspective to every acquisition conversation—because he's lived the challenges founders face.
Peter Lang
Advisor
Peter is a serial agency owner, investor, and one of the foremost experts in programmatic M&A in the agency space. He's completed over 18 acquisitions, including TopRight Partners, GrowthHackers.com, and DigitalMastermindGroup—a mastermind community of 70+ agency owners. Peter advises Aragon on deal structure, acquisition strategy, and maintaining the disciplined, founder-friendly approach that defines how we operate.
Agency Insights, Delivered
Get occasional updates on agency M&A trends, operational insights, and new content from the Aragon team.
Interested in Learning More?
If you're running an agency and thinking about what's next—growth, partnership, or transition—we're happy to have a confidential conversation. No pressure, no pitch. Just a real discussion about whether there's a fit.
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